Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 1 · January 2026
In January 2026, a typical LinkedIn post got 667 impressions.
That's the median, measured on 37,646 public posts.
+9% in a month, +1% since August 2025.
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January 2026
By follower count
From 195 impressions per post for accounts with 0-1K followers to 13,062 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs December
0-1K195Low 87 · High 436 · Top 10% 1,006−6%
1K-5K523Low 238 · High 1,192 · Top 10% 2,946+5%
5K-10K917Low 445 · High 2,092 · Top 10% 5,686+5%
10K-25K1,632Low 690 · High 3,762 · Top 10% 10,541+14%
25K-50K2,992Low 1,192 · High 7,352 · Top 10% 20,951+22%
50K-100K5,925Low 2,627 · High 16,552 · Top 10% 42,598+13%
100K+13,062Low 5,468 · High 35,740 · Top 10% 99,469+29%
January 2026
In January
What moved this month, against December.
Accounts with 0-1K followers lost 6% in a month; at 100K+, reach rose 29%
Median impressions per follower bracket, January vs December.
The biggest post of January reached 580,013 impressions, from an account with 100K+ followers
View post ↗580,013Image post · 100K+ followers
January 2026
By country
United Kingdom (950) and United States (917) get the most impressions per post; India trails at 534, against 667 for all countries.
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This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, February 2025 to January 2026.
Feb 2025–Jan 2026
Median impressions went from 660 per post in August 2025 to 667 in January 2026, +1%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“Leadership” was the most-posted topic in January
Leadership
2,849
Marketing
2,107
Management
2,017
Finance
1,700
AI
1,402
Posts per topic in January.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 667 per post in January 2026, across 37,646 public posts: 195 under 1K followers, 13,062 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 195 with 0-1K followers. The top 10% starts at 1,006 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 1, January 2026. https://magicpost.in/linkedin-benchmark/january-2026