Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 7 · July 2026
In July 2026, a typical LinkedIn post got 561 impressions.
That's the median, measured on 24,420 public posts.
−3% in a month, −15% since August 2025.
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July 2026
By follower count
From 192 impressions per post for accounts with 0-1K followers to 12,181 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs June
0-1K192Low 80 · High 452 · Top 10% 1,0832,575−7%
1K-5K395Low 159 · High 1,026 · Top 10% 2,89610,092−5%
5K-10K742Low 305 · High 2,028 · Top 10% 6,0714,571−8%
10K-25K1,306Low 477 · High 3,897 · Top 10% 11,5574,060+3%
25K-50K3,196Low 1,312 · High 9,058 · Top 10% 27,7081,832−3%
50K-100K5,446Low 2,151 · High 15,840 · Top 10% 42,412738+20%
100K+12,181Low 4,661 · High 34,273 · Top 10% 119,423552−3%
July 2026
In July
What moved this month, against June.
Accounts with 5K-10K followers lost 8% in a month; at 50K-100K, reach rose 20%
Median impressions per follower bracket, July vs June.
Article posts got 33% more impressions than the same author's other posts
Each creator against their own posts.
The biggest post of July reached 1,172,178 impressions, from an account with 25K-50K followers
View post ↗1,172,178Image post · 25K-50K followers
July 2026
By country
Germany (938) and United States (748) get the most impressions per post; India trails at 318, against 561 for all countries.
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Free. Unsubscribe in one click.The July infographic
This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, August 2025 to July 2026.
Aug 2025–Jul 2026
Median impressions went from 660 per post in August 2025 to 561 in July 2026, −15%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 18,784 and 37,646 public posts: 24,420 in July.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 195 in July 2026, +13%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; July's reached 1.2M.
Biggest post of each month, log scale.
A month keeps growing after it is published
Feb671 → 678+1%
Mar639 → 656+3%
Apr631 → 651+3%
May574 → 605+5%
Jun539 → 600+11%
Jul561 → 604+8%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 50% to 71% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 270,836 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,092,359 posts.
Frequency
The more often you post, the less each post gets: +66% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,552 creators. Total weekly reach still rises with frequency.
Engagement
A typical post gets 2% engagement; the top 10% start near 7%
half of postsmediantop 10%
(Likes + comments) / impressions. 23,273 posts.
Topics
“Leadership” was the most-posted topic in July
Leadership
1,032
AI
817
Finance
640
Sales
509
Career Development
472
Posts per topic in July.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 561 per post in July 2026, across 24,420 public posts: 192 under 1K followers, 12,181 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 395 with 1K-5K followers. The top 10% starts at 2,896 for that bracket.
What is a good engagement rate on LinkedIn?
About 2% for a typical post (likes and comments divided by impressions). The top 10% of posts start near 7%.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 7, July 2026. https://magicpost.in/linkedin-benchmark/july-2026