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FIRST-PARTY DATA · UPDATED MONTHLY

How many impressions does a LinkedIn post get?

Reliable reference points by audience size, calculated from 24,420 public posts in July 2026.

In July 2026, the median LinkedIn post received 561 impressions, based on 24,420 public posts analyzed by MagicPost.

MagicPost · LinkedIn Benchmark

July 2026

Impressions per post by follower count · 24,420 posts analyzed
FollowersLowMedianHighTop 10%
0-1K80-13%192-7%452-2%1,083-3%
1K-5K159-13%395-5%1,026-2%2,896+1%
5K-10K305-4%742-8%2,028-9%6,071-7%
10K-25K477+0%1,306+3%3,897+6%11.6K-5%
25K-50K1,312+4%3,196-3%9,058-6%27.7K-4%
50K-100K2,151+4%5,446+20%15.8K+14%42.4K+21%
100K+4,661-10%12.2K-3%34.3K+3%119.4K+31%

Low = bottom 25% · Median = middle post · High = top 25% · Top 10% = best decile

Six-month trend

Median impressions for a LinkedIn post
Median impressions trendTrend across the six latest editions of the LinkedIn Benchmark.678Febr648Marc638Apri587May579June561July
Monthly record1,172,178

impressions on a image post

Best-performing formatarticle

+NaN%vs text posts

Best dayMonday

+NaN%vs the median

Why the median?

One viral post should not distort your benchmark.

Posts are grouped by audience size. For each range, MagicPost calculates low, median, high and top 10% reach.

The median represents the middle post: half perform better and half perform worse. One viral outlier barely moves it.

Compare your own posts to these medians with MagicPost →

Explore other editions

LinkedIn reach, month after month.

  1. July 202624,420 postsCurrent
  2. June 202622,724 posts
  3. May 202618,784 posts
  4. April 202622,224 posts
  5. March 202627,581 posts
  6. February 202626,569 posts
  7. January 202637,646 posts

FREQUENTLY ASKED QUESTIONS

LinkedIn impressions, in practice.

How many impressions does a LinkedIn post get?

In July 2026, the median LinkedIn post received 561 impressions across 24,420 public posts analyzed by MagicPost. Reach varies widely with audience size: the table above gives low, median, high and top 10% reach for each follower bracket.

What is a good number of impressions on LinkedIn?

Above the median for your follower bracket already beats half of comparable posts, and the top 10% column marks an excellent post. Judge your reach against your bracket, not against viral outliers.

Why use the median instead of the average?

One viral post can multiply an average and make it useless as a reference. The median is the middle post: half perform better and half perform worse, so it stays representative month after month.

YOUR MONTHLY REFERENCE POINT

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