Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 4 · April 2026
In April 2026, a typical LinkedIn post got 631 impressions.
That's the median, measured on 22,224 public posts.
−1% in a month, −10% since September 2025.
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April 2026
By follower count
From 187 impressions per post for accounts with 0-1K followers to 14,070 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs March
0-1K187Low 86 · High 420 · Top 10% 1,003−12%
1K-5K433Low 191 · High 1,043 · Top 10% 2,778−10%
5K-10K756Low 338 · High 1,923 · Top 10% 5,144−2%
10K-25K1,679Low 705 · High 4,778 · Top 10% 14,3490%
25K-50K3,210Low 1,320 · High 9,264 · Top 10% 29,670+20%
50K-100K8,009Low 3,321 · High 22,102 · Top 10% 59,222+25%
100K+14,070Low 6,237 · High 31,943 · Top 10% 87,104+5%
April 2026
In April
What moved this month, against March.
Accounts with 0-1K followers lost 12% in a month; at 50K-100K, reach rose 25%
Median impressions per follower bracket, April vs March.
The biggest post of April reached 7,171,430 impressions, from an account with 25K-50K followers
View post ↗7,171,430Image post · 25K-50K followers
April 2026
By country
United Kingdom (1,000) and Germany (902) get the most impressions per post; India trails at 333, against 631 for all countries.
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Free. Unsubscribe in one click.The April infographic
This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, May 2025 to April 2026.
May 2025–Apr 2026
Median impressions went from 703 per post in September 2025 to 631 in April 2026, −10%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 22,224 and 37,646 public posts: 22,224 in April.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 187 in April 2026, +8%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; April's reached 7.2M.
Biggest post of each month, log scale.
A month keeps growing after it is published
Jan667 → 6680%
Feb671 → 678+1%
Mar639 → 656+3%
Apr631 → 655+4%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“AI” was the most-posted topic in April
AI
1,347
Leadership
1,316
Finance
1,305
Marketing
1,021
Sales
882
Posts per topic in April.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 631 per post in April 2026, across 22,224 public posts: 187 under 1K followers, 14,070 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 187 with 0-1K followers. The top 10% starts at 1,003 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 4, April 2026. https://magicpost.in/linkedin-benchmark/april-2026