Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 6 · June 2026
In June 2026, a typical LinkedIn post got 539 impressions.
That's the median, measured on 22,724 public posts.
−7% in a month, −23% since September 2025.
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June 2026
By follower count
From 207 impressions per post for accounts with 0-1K followers to 11,622 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs May
0-1K207Low 93 · High 454 · Top 10% 1,143−3%
1K-5K388Low 170 · High 981 · Top 10% 2,800−9%
5K-10K771Low 288 · High 2,136 · Top 10% 6,454−7%
10K-25K1,168Low 420 · High 3,593 · Top 10% 11,861−18%
25K-50K2,666Low 986 · High 7,703 · Top 10% 22,674+13%
50K-100K4,916Low 2,126 · High 14,766 · Top 10% 37,482−4%
100K+11,622Low 4,622 · High 30,630 · Top 10% 79,824−6%
June 2026
In June
What moved this month, against May.
Accounts with 10K-25K followers lost 18% in a month; at 25K-50K, reach rose 13%
Median impressions per follower bracket, June vs May.
The biggest post of June reached 965,927 impressions, from an account with 1K-5K followers
View post ↗965,927Image post · 1K-5K followers
June 2026
By country
Germany (994) and United States (776) get the most impressions per post; India trails at 278, against 539 for all countries.
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This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, July 2025 to June 2026.
Jul 2025–Jun 2026
Median impressions went from 703 per post in September 2025 to 539 in June 2026, −23%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 18,784 and 37,646 public posts: 22,724 in June.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 191 in June 2026, +10%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; June's reached 965.9K.
Biggest post of each month, log scale.
A month keeps growing after it is published
Jan667 → 6680%
Feb671 → 678+1%
Mar639 → 656+3%
Apr631 → 655+4%
May574 → 612+7%
Jun539 → 598+11%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“Finance” was the most-posted topic in June
Finance
1,080
AI
924
Leadership
883
Sales
668
Marketing
661
Posts per topic in June.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 539 per post in June 2026, across 22,724 public posts: 207 under 1K followers, 11,622 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 207 with 0-1K followers. The top 10% starts at 1,143 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 6, June 2026. https://magicpost.in/linkedin-benchmark/june-2026