Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 3 · March 2026
In March 2026, a typical LinkedIn post got 639 impressions.
That's the median, measured on 27,581 public posts.
−5% in a month, −9% since September 2025.
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March 2026
By follower count
From 212 impressions per post for accounts with 0-1K followers to 13,412 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs February
0-1K212Low 100 · High 508 · Top 10% 1,242+2%
1K-5K482Low 220 · High 1,139 · Top 10% 2,963−3%
5K-10K769Low 344 · High 1,984 · Top 10% 5,206−9%
10K-25K1,673Low 767 · High 4,196 · Top 10% 12,353+9%
25K-50K2,676Low 1,161 · High 7,116 · Top 10% 20,630−18%
50K-100K6,422Low 2,732 · High 17,224 · Top 10% 44,838−9%
100K+13,412Low 5,686 · High 29,560 · Top 10% 75,618−21%
March 2026
In March
What moved this month, against February.
Accounts with 100K+ followers lost 21% in a month; at 10K-25K, reach rose 9%
Median impressions per follower bracket, March vs February.
The biggest post of March reached 8,504,574 impressions, from an account with 25K-50K followers
View post ↗8,504,574Image post · 25K-50K followers
March 2026
By country
Germany (972) and United Kingdom (858) get the most impressions per post; India trails at 405, against 639 for all countries.
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Around the 8th of each month: the new medians, what moved for your follower count, and the infographic.
Free. Unsubscribe in one click.The March infographic
This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, April 2025 to March 2026.
Apr 2025–Mar 2026
Median impressions went from 703 per post in September 2025 to 639 in March 2026, −9%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 26,569 and 37,646 public posts: 27,581 in March.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 184 in March 2026, +6%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; March's reached 8.5M.
Biggest post of each month, log scale.
A month keeps growing after it is published
Jan667 → 6680%
Feb671 → 678+1%
Mar639 → 656+3%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“Leadership” was the most-posted topic in March
Leadership
1,667
AI
1,600
Finance
1,501
Marketing
1,210
Sales
1,080
Posts per topic in March.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 639 per post in March 2026, across 27,581 public posts: 212 under 1K followers, 13,412 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 212 with 0-1K followers. The top 10% starts at 1,242 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 3, March 2026. https://magicpost.in/linkedin-benchmark/march-2026