Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 2 · February 2026
In February 2026, a typical LinkedIn post got 671 impressions.
That's the median, measured on 26,569 public posts.
+1% in a month, −5% since September 2025.
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February 2026
By follower count
From 208 impressions per post for accounts with 0-1K followers to 16,890 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs January
0-1K208Low 91 · High 456 · Top 10% 1,079+7%
1K-5K499Low 223 · High 1,168 · Top 10% 2,865−5%
5K-10K848Low 382 · High 2,082 · Top 10% 5,650−7%
10K-25K1,540Low 659 · High 3,760 · Top 10% 11,169−6%
25K-50K3,276Low 1,234 · High 8,928 · Top 10% 24,552+10%
50K-100K7,067Low 2,635 · High 18,308 · Top 10% 50,568+19%
100K+16,890Low 7,468 · High 41,924 · Top 10% 106,851+29%
February 2026
In February
What moved this month, against January.
Accounts with 5K-10K followers lost 8% in a month; at 100K+, reach rose 29%
Median impressions per follower bracket, February vs January.
The biggest post of February reached 393,773 impressions, from an account with 100K+ followers
View post ↗393,773Image post · 100K+ followers
February 2026
By country
Germany (976) and United States (948) get the most impressions per post; India trails at 384, against 671 for all countries.
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This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, March 2025 to February 2026.
Mar 2025–Feb 2026
Median impressions went from 703 per post in September 2025 to 671 in February 2026, −5%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 26,569 and 37,646 public posts: 26,569 in February.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 179 in February 2026, +3%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 580K impressions; February's reached 393.8K.
Biggest post of each month, log scale.
A month keeps growing after it is published
Jan667 → 6680%
Feb671 → 678+1%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“Leadership” was the most-posted topic in February
Leadership
1,649
Finance
1,532
AI
1,446
Marketing
1,191
Management
1,045
Posts per topic in February.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 671 per post in February 2026, across 26,569 public posts: 208 under 1K followers, 16,890 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 208 with 0-1K followers. The top 10% starts at 1,079 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 2, February 2026. https://magicpost.in/linkedin-benchmark/february-2026