Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 5 · May 2026
In May 2026, a typical LinkedIn post got 574 impressions.
That's the median, measured on 18,784 public posts.
−9% in a month, −18% since September 2025.
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May 2026
By follower count
From 207 impressions per post for accounts with 0-1K followers to 11,781 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs April
0-1K207Low 102 · High 467 · Top 10% 1,069+8%
1K-5K413Low 174 · High 1,034 · Top 10% 3,033−6%
5K-10K689Low 278 · High 1,880 · Top 10% 5,544−10%
10K-25K1,492Low 592 · High 4,052 · Top 10% 12,734−11%
25K-50K2,242Low 748 · High 6,932 · Top 10% 22,741−30%
50K-100K6,991Low 2,742 · High 19,251 · Top 10% 49,812−13%
100K+11,781Low 5,312 · High 27,566 · Top 10% 71,751−16%
May 2026
In May
What moved this month, against April.
Accounts with 25K-50K followers lost 30% in a month; at 0-1K, reach rose 8%
Median impressions per follower bracket, May vs April.
The biggest post of May reached 716,574 impressions, from an account with 50K-100K followers
View post ↗716,574Image post · 50K-100K followers
May 2026
By country
Germany (843) and United States (739) get the most impressions per post; India trails at 299, against 574 for all countries.
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This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, June 2025 to May 2026.
Jun 2025–May 2026
Median impressions went from 703 per post in September 2025 to 574 in May 2026, −18%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 18,784 and 37,646 public posts: 18,784 in May.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 191 in May 2026, +10%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; May's reached 716.6K.
Biggest post of each month, log scale.
A month keeps growing after it is published
Jan667 → 6680%
Feb671 → 678+1%
Mar639 → 656+3%
Apr631 → 655+4%
May574 → 612+7%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 272,175 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,112,452 posts.
Frequency
The more often you post, the less each post gets: +67% vs peers at 1/week, −22% at 8–10/week
Reach per post vs accounts of the same size. 14,771 creators. Total weekly reach still rises with frequency.
Topics
“Finance” was the most-posted topic in May
Finance
1,197
AI
1,058
Leadership
995
Marketing
680
Sales
635
Posts per topic in May.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 574 per post in May 2026, across 18,784 public posts: 207 under 1K followers, 11,781 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 207 with 0-1K followers. The top 10% starts at 1,069 for that bracket.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 5, May 2026. https://magicpost.in/linkedin-benchmark/may-2026